Enterprise Software Platform

Enabling and Accelerating Digital Transactions

how we make your business stand out?

Build your brand's online store in minutes with BAB's powerful ecommerce software

India’s trusted Enterprise Software Platform

A B2B cloud-based Enterprise Software platform that can cater to a diverse set of large corporations, enterprises, and governments. The Platform complements our Digital Payment business and offers end-to-end software as a service (SaaS) that allow our partners to transact online, manage the back-end (orders, inventory, and logistics), make digital payments, and undertake online marketing including other value-added digital services. Our Software Platform is capable of implementing a large online marketplace both in India and International space.


Provides enterprises with a modular, customized and personalized online store with payment solutions

Allows handling and scaling large transactions with access to multiple online sales channels

Offers standardized and enriched catalog management, real-time price comparison, demand aggregation, e-EMD, e-PBG features

Provides advanced hosting technology infrastructure and supports access from web/ mobile interface

Provides multi-cart functionality including template-based bid and reverse auction creation thus reduces time and cost

Provides search engine optimizations, affiliate marketing user rating, advanced MIS and analytics tool

Government eMarketplace (GeM)

Built using our enterprise platform, we host one of the largest online markets for government procurement called Government of India e-Marketplace (GeM). The GeM is the national public procurement portal of the Government of India completely paperless, cashless, transparent and system-driven e-marketplace with minimal human interface.

Infibeam Avenues is a key technology partner for GeM and is built on company’s proprietary Enterprise Software platform – BAB

Jio Platform Limited (JPL)

We have entered into a definitive agreement with Jio Platforms Limited to license our Enterprise Software Platform and allow access to our Enterprise Payment Platform. As a technology partner we will customize, develop and implement the software platform as per JPL specification for their businesses including affiliates. The entire platform will be supported and maintained by IAL.

Entered into an agreement with Reliance owned JPL & its affiliates to license, customize, maintain & access Enterprise eCommerce Marketplace Platform and Enterprise Payments


Licence Agreement for Enterprise Platform